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Some people breeze through the body paragraphs of your article, but nearly everyone will look at your headline, subheadline, lede, photos, and captions. Captions should not just repeat what the reader sees in the photo; it should tell a story unique from what the writer can find in the article.
This lesson plan allows you to teach your writers how they can write high-quality captions using the ABCs of caption writing. With this lesson and some practice, your writers should be able to write creative captions that tell the story.
ABC's of Caption Writing
ACTION: Describe the action in the photo. Present tense verbs. Write all names and titles unless there are 4 or more people.
BACKGROUND: Describe information (5W & 1H) that was not in the article. Describe background info not in the photo.
COLOR OR CONTEXT: Use colorful language, sensory details, and describe emotions. Add richness and depth, make the photo come alive. Consider using a direct quote from the subject in the photo.
Other Rules
Don’t use “smiles” or “poses”
Present tense verbs only.
Give credit to the photographer.
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